Why Completing Your Website is Not the End

Now that you have launched your website, don’t believe that all your work is over. The key to a successful website is making sure you continue to work on it.

Transcript

Slide 1: WHY COMPLETING YOUR WEBSITE IS NOT THE END

A successful website needs ongoing effort

Slide 2

• Step 1: How to set your website goal
• Step 2: How to identify and target your market
• Step 3: How to write your content
• Do you need a web designer?
• Step 4: How to choose your web designer
• Step 5: How to choose your domain name
• Step 6: How to choose your web host
• Step 7: How to launch your website
• Why completing your website is not the end
• Step 8: How to promote your website

See the complete guide at www.realfreewebsites.com/website-plan

Slide 3

Finish the website… …sit back… …and let the customers roll in?

Slide 4

[Picture of a decaying wreck]

Slide 5

Unfortunately, it’s not that easy. Here’s what happens if you don’t upkeep your website

Slide 6

If you don’t update your website:

• Your website will sit undiscovered for long periods
• You will get occasional visitors from search engines
• If your website offering is incredible, you may get customers from word of mouth
• Most likely, nothing will change after months and years

Slide 7

First, check whether you are achieving your GOAL

Slide 8

Continuously monitor your website

• Use your website statistics
• Is your website achieving its goals? And why?
• You may need to alter your business plan E.g. Target a different market, change your offering, alter the design

Slide 9

6 reasons why website updates are good

Slide 10

1. Updated content allows your website to focus on the ever-changing marketplace Marketplace change occurs due to shifting:

• Needs
• Fashion
• Technology
• Competitors

Slide 11

2. Updated content makes your website appear “alive” and so more genuine and trustworthy

Slide 12

3. Updated content gives a reason for visitors to return to your website

Slide 13

4. New content increases the chance that your website will be found in a search

Slide 14

5. New content allows you to reflect changes within your company or organization

Slide 15

6. Updated content allows you to stay current with changing search engine optimization best practice

Slide 16

Regularly adding quality content leads to

Slide 17

1. Increased authority of your domain for search engines
-Leads to increased visitors from search engines
-Leads to increased trust and conversion of visitors

Slide 18

2. Greater future appeal of your website to visitors
-Leads to increased repeat visitors
-Leads to increased chance of future conversions

Slide 19

3. More content for visitors to read
-Leads to increased time spent on website by visitors
-Leads to increased chance of conversion or future visits/conversions

Slide 20

4. Increased chances of creating a very popular webpage
-Leads to major traffic from social media websites
-Leads to increased chance of conversions

Slide 21

In summary, without monitoring, you won’t know what is working and what isn’t.
Regularly updated quality content is good for your website

Slide 22

You’ve now seen why completing your website is not the end. This is one of a series of presentations on the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Slide 23

Need Help? Ask the experts at guiding you through website development: www.realfreewebsites.com

Related Articles

• How to Promote Your Website
• How to Launch Your Website
• How to Choose Your Web Host
• How to Choose Your Domain Name
• How to Choose Your Web Designer

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