How to Write Your Content

Tuesday, April 22nd, 2008

Content is what your visitors are coming for and therefore creating it is a key step in the whole process of planning your website. Watch our presentation on how to get it right.

Transcript

Slide 1: HOW TO WRITE YOUR CONTENT

Step 3: Your content is the most important element of your website

Slide 2

Step 1: How to set your website goal
Step 2: How to identify and target your market
Step 3: How to write your content
Do you need a web designer?
Step 4: How to choose a web designer
Step 5: How to choose your domain name
Step 6: How to choose a web host
Step 7: How to launch your website
Why completing your website is not the end
Step 8: How to promote your website

See the complete guide at www.realfreewebsites.com/website-plan

Slide 3

Content is what draws your visitors

Slide 4

Content should be tightly focused on: Your website goal Your target market

Slide 5

Writing content is also called “copywriting”

Slide 6

Copywriting and sales are complex and well-studied Psychology plays an important role Techniques have been tried and tested

Slide 7

7 key recommendations for website copywriting

Slide 8

1. Use STRONG headlines Most important element of your content First impressions count Encourage your visitor to read more

Slide 9

2. Focus on benefits to the visitor; not features Understand what is important to your visitor and target that Don’t talk about how great your product is, but how it will improve your visitor’s life Not: “we offer top quality discounts in…” But: “you can save…”

Slide 10

3. Keep your language simple Not because you visitors are stupid; because your visitors are not paying attention Be clear Be concise

Slide 11

4. Be credible Back up what you are saying with facts, statistics testimonials and references

Slide 12

5. Use emotive language People make decisions based on feelings Be subtle: tell stories, paint a picture

Slide 13

6. Have a call to action on every page Make it easy for your visitors to buy or “convert”

Slide 14

7. Consider the search engines Getting traffic from search engines is important Use keywords and phrases in your content

Slide 15

Do you have pictures?

Slide 16

Pictures: Can add value to the text Break up solid blocks of writing Attract and draw in readers

Slide 17

Will you add and change content? Adding new content attracts repeat visitors and increases visitors from search engines

Slide 18

The answers to these questions will determine the type of website you will need How often will you change content? How many people will need access to change the content? Can you edit HTML, or do you need an easier way (content management system)?

Slide 19

Remember, changing content is the easiest part of your website to change. So you can always experiment with your content to get the optimum result.

Slide 20

You’ve now seen how to write your content. This is the THIRD STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Slide 21

Need Help? Ask the experts at guiding you through website development: www.realfreewebsites.com

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One Response to “How to Write Your Content”

How to Plan a Website: a Complete Guide Says:
May 12th, 2008 at 12:33 pm
[…] A transcript is also available: How to write your content. […]