How to Target your Market

Ensuring you identify and target your market is a vital step in the whole process of planning your website. Watch our presentation on how to get it right.

Transcript

Slide 1: HOW TO IDENTIFY & TARGET YOUR MARKET

Step 2: Make your website for your market; not yourself

Slide 2: Part of the HELP I Need a Website! Series

• Step 1: How to set your website goal
• Step 2: How to identify and target your market
• Step 3: How to write your content
• Do you need a web designer?
• Step 4: How to choose a web designer
• Step 5: How to choose your domain name
• Step 6: How to choose a web host
• Step 7: How to launch your website
• Why completing your website is not the end
• Step 8: How to promote your website

See the complete guide at www.realfreewebsites.com/website-plan

Slide 3

Your target market is a CRITICAL consideration in designing your website

Slide 4

Your target market defines your: BRAND

Slide 5

Your BRAND defines your: Domain name Design style Tone of content

Slide 6

The Internet is huge.

Slide 7

Don’t try and appeal to everyone: You will only dilute your impact

Slide 8

First: Find your niche

Slide 9

Why would someone be interested in your website? Identify the benefits that your website provides e.g. Get human-translated, low cost Japanese to English translation while you wait

Slide 10

Who are your competitors targeting? Can you target the same group? Is there another untargeted market?

Slide 11

Can you appeal to this market more than your competitors? What makes your product/service stand out? Is it realistic to enter this market?

Slide 12

Does this market allow for a reasonable profit? If the market is too small, you will have to keep looking

Slide 13

Second: Focus in on your target market

Slide 14

Geographic segmentation Where is your market based?

Slide 15

Demographic segmentation What are their basic characteristics? e.g. age, income-level, marital status

Slide 16

Psychographic segmentation What are their common emotions, interests and behaviours? e.g. technical, environmentally-conscious, sporty

Slide 17

How to research your target market

• Use statistics available from censuses, online questionnaires, commercial databases
• For existing businesses, question current customers
• Use focus groups or direct surveying
• Use online forums used by the target market

Slide 18

Third: Create a customer profile

Slide 19

Describe an average customer Write a summary of your ideal expected customer This gives your target market a face, making it easier to relate to and plan for

Slide 20

Finally: revisit your website goal and include any findings

Slide 21

Don’t be overwhelmed. Try and get it right, but remember most websites are refined gradually over time

Slide 22

You’ve now seen how to identify and target your market. This is the SECOND STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Slide 23

Need Help? Ask the experts at guiding you through website development: www.realfreewebsites.com

Related Articles

• How to Write Your Content
• How to Set Your Website Goal
• Thinking about your first website?
• Is Your Website’s Design Ruining Your Success?
• A Complete Website Planning Guide

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