How to Target your MarketFriday, April 18th, 2008
Ensuring you identify and target your market is a vital step in the whole process of planning your website. Watch our presentation on how to get it right.
Slide 1: HOW TO IDENTIFY & TARGET YOUR MARKET
Step 2: Make your website for your market; not yourself
Slide 2: Part of the HELP I Need a Website! Series
- Step 1: How to set your website goal
- Step 2: How to identify and target your market
- Step 3: How to write your content
- Do you need a web designer?
- Step 4: How to choose a web designer
- Step 5: How to choose your domain name
- Step 6: How to choose a web host
- Step 7: How to launch your website
- Why completing your website is not the end
- Step 8: How to promote your website
See the complete guide at www.realfreewebsites.com/website-plan
Your target market is a CRITICAL consideration in designing your website
Your target market defines your: BRAND
Your BRAND defines your: Domain name Design style Tone of content
The Internet is huge.
Don’t try and appeal to everyone: You will only dilute your impact
First: Find your niche
Why would someone be interested in your website? Identify the benefits that your website provides e.g. Get human-translated, low cost Japanese to English translation while you wait
Who are your competitors targeting? Can you target the same group? Is there another untargeted market?
Can you appeal to this market more than your competitors? What makes your product/service stand out? Is it realistic to enter this market?
Does this market allow for a reasonable profit? If the market is too small, you will have to keep looking
Second: Focus in on your target market
Geographic segmentation Where is your market based?
Demographic segmentation What are their basic characteristics? e.g. age, income-level, marital status
Psychographic segmentation What are their common emotions, interests and behaviours? e.g. technical, environmentally-conscious, sporty
How to research your target market
- Use statistics available from censuses, online questionnaires, commercial databases
- For existing businesses, question current customers
- Use focus groups or direct surveying
- Use online forums used by the target market
Third: Create a customer profile
Describe an average customer Write a summary of your ideal expected customer This gives your target market a face, making it easier to relate to and plan for
Finally: revisit your website goal and include any findings
Don’t be overwhelmed. Try and get it right, but remember most websites are refined gradually over time
You’ve now seen how to identify and target your market. This is the SECOND STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
Need Help? Ask the experts at guiding you through website development: www.realfreewebsites.com