How to Set Your Website Goal

Setting your website goal is the most important step in the whole process of planning your website. Watch our presentation on how to get it right.

Transcript

Slide 1: HOW TO SET YOUR WEBSITE GOAL

Step 1: The most important step in the whole planning process

Slide 2

Part of the HELP I Need a Website! Series

• Step 1: How to set your website goal
• Step 2: How to identify and target your market
• Step 3: How to write your content
• Do you need a web designer?
• Step 4: How to choose a web designer
• Step 5: How to choose your domain name
• Step 6: How to choose a web host
• Step 7: How to launch your website
• Why completing your website is not the end
• Step 8: How to promote your website

See the complete guide at www.realfreewebsites.com/website-plan

Slide 3

A website without a goal is like a ship without a rudder

Slide 4

We cannot change what we cannot measure. The only way you can tell your website is successful is to have an effective goal

Slide 5

First ask yourself: Am I sure I need a website? Perhaps there is another way of getting it done

Slide 6

The WORST REASON to make a website is: “To have a presence on the Internet”

Slide 7

Consider the following 3 points

Slide 8

1. If you are a business… … your website should be a key part of your business strategy

Slide 9

2. If your presence is entirely online… Website goal Business goal …then your website goal will be the same as your business goal

Slide 10

3. Whoever you are, ensure you have the time and/or budget to continually promote your website once it is “finished”

Slide 11

What is your website going to do for you? Set a SMART goal

Slide 12

Specific Measurable Achievable Relevant Time-bound

Slide 13

Specific Is the goal stated clearly and unambiguously?

• Who, what, when, where, why?
• A minimum of words
• Clear to everyone involved in your website

Slide 14

Measurable Can the goal be measured?

• Remember, we cannot change what we cannot measure
• Ensure a monitoring system can be put in place to measure progress

Slide 15

Achievable Is the goal realistic?

• Your goal should be challenging, but not impossible
• If your goal is too demanding, you will quickly lose heart

Slide 16

Relevant Does the goal fit in with your wider goals?

Will your goal take you forward in the bigger picture?

Slide 17

Time-Bound Does the goal have a deadline?

• Without a due date, you can put off the goal forever
• There is nothing like urgency to get something done

Slide 18

Examples of good website goals:

• To increase email subscription numbers by 50% within 6 months
• To attract 10 new online requests for services per week
• To sell products online with a total value of US$5,000 per month

Slide 19

You’ve now seen how to set a website goal. This is the FIRST STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Slide 20

Need Help? Ask the experts at guiding you through website development: www.realfreewebsites.com

Related Articles

• How to Write Your Content
• How to Target your Market
• Thinking about your first website?
• A Complete Website Planning Guide
• How to Promote Your Website

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