How to Set Your Website GoalMonday, April 14th, 2008
Setting your website goal is the most important step in the whole process of planning your website. Watch our presentation on how to get it right.
Slide 1: HOW TO SET YOUR WEBSITE GOAL
Step 1: The most important step in the whole planning process
Part of the HELP I Need a Website! Series
- Step 1: How to set your website goal
- Step 2: How to identify and target your market
- Step 3: How to write your content
- Do you need a web designer?
- Step 4: How to choose a web designer
- Step 5: How to choose your domain name
- Step 6: How to choose a web host
- Step 7: How to launch your website
- Why completing your website is not the end
- Step 8: How to promote your website
See the complete guide at www.realfreewebsites.com/website-plan
A website without a goal is like a ship without a rudder
We cannot change what we cannot measure. The only way you can tell your website is successful is to have an effective goal
First ask yourself: Am I sure I need a website? Perhaps there is another way of getting it done
The WORST REASON to make a website is: “To have a presence on the Internet”
Consider the following 3 points
1. If you are a business… … your website should be a key part of your business strategy
2. If your presence is entirely online… Website goal Business goal …then your website goal will be the same as your business goal
3. Whoever you are, ensure you have the time and/or budget to continually promote your website once it is “finished”
What is your website going to do for you? Set a SMART goal
Specific Measurable Achievable Relevant Time-bound
Specific Is the goal stated clearly and unambiguously?
- Who, what, when, where, why?
- A minimum of words
- Clear to everyone involved in your website
Measurable Can the goal be measured?
- Remember, we cannot change what we cannot measure
- Ensure a monitoring system can be put in place to measure progress
Achievable Is the goal realistic?
- Your goal should be challenging, but not impossible
- If your goal is too demanding, you will quickly lose heart
Relevant Does the goal fit in with your wider goals?
Will your goal take you forward in the bigger picture?
Time-Bound Does the goal have a deadline?
- Without a due date, you can put off the goal forever
- There is nothing like urgency to get something done
Examples of good website goals:
- To increase email subscription numbers by 50% within 6 months
- To attract 10 new online requests for services per week
- To sell products online with a total value of US$5,000 per month
You’ve now seen how to set a website goal. This is the FIRST STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
Need Help? Ask the experts at guiding you through website development: www.realfreewebsites.com