How to Promote Your Website

The final step in good website planning is a process that must be carried out continually to ensure your website stays in good shape and achieves its goals. Watch this presentation to see how you should go about promoting your website.

Transcript

Slide 1: HOW TO PROMOTE YOUR WEBSITE

Because what good is your website without visitors

Slide 2

• Step 1: How to set your website goal
• Step 2: How to identify and target your market
• Step 3: How to write your content
• Do you need a web designer?
• Step 4: How to choose your web designer
• Step 5: How to choose your domain name
• Step 6: How to choose your web host
• Step 7: How to launch your website
• Why completing your website is not the end
• Step 8: How to promote your website

See the complete guide at www.realfreewebsites.com/website-plan

Slide 3

Start with the basics

Slide 4

You should already have done this:

• Submitted your website to search engines
• Submitted your website to web directories
• Sent out a press release
• Put your website address in your email footer, stationary, business cards, etc.

Slide 5

Continuously monitor your statistics

Slide 6

Collect and analyze data

• Which pages are visitors exiting/entering? Why?
• Which searches are leading to “conversions”? Why?
• Which pages do visitors spend most time on? Why?

Use this information to develop a marketing plan

Slide 7

Optimize your code for search engines

Slide 8

Target the right keywords and phrases based on:

• Your monitoring
• Research of your target market
• Research of the levels of competition for those keywords and phrases

Slide 9

Change your code if necessary

• Use keywords and phrases in page titles, meta tags, header tags, your content, and hyperlinks
• Provide the option of plain text links
• Keep it natural: write for humans

Slide 10

Build your domain authority for search engines

Slide 11

Build links

• Create quality content
• Create linkbait/viral marketing
• Provide free products or services
• Create widgets with a link back
• Design website templates with a link back
• Offer a reciprocal link exchange
• Write articles for other websites with a link back
• Target links from high quality/authority websites

Slide 12

Register your domain name for longer than 1 year

• Search engines are less likely to assume you are a spammer
• 5 years or even 10 year registrations are possible

Slide 13

Optimize your website for social media

Slide 14

What is social media?

• Online tools for sharing of content (often multimedia) in an interactive manner E.g. Facebook, Second Life, Twitter, YouTube, Digg

Slide 15

Use specific techniques for each social media website

• Become an active user on whichever social media website your target market uses
• Learn how the social media website works and how you can use it

Slide 16

General recommendations for attracting attention from social media websites

• Use multimedia on your website, e.g. audio or video
• Use widgets to encourage bookmarking
• Develop a community around your website:
  • Promote your RSS feed
  • Send out email newsletters
  • Comment on blogs
  • Be active on online forums

Slide 17

Consider online advertising

Slide 18

If you have an online marketing budget:

• Try pay per click advertising
• Pay for a banner advertisement
• Contact appropriate websites and arrange advertising directly

Slide 19

Don’t forget offline media

Slide 20

Offine media is important too

• Send out press releases
• Advertise in newspapers, magazines
• Encourage word of mouth

Slide 21

Promotion is an ongoing process Always get feedback from monitoring your visitors, and make necessary changes Providing quality content is the single best way to raise your website’s profile

Slide 22

You’ve now seen how to promote your website. This is final step in a series of presentations on the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Slide 23

Need Help? Ask the experts at guiding you through website development: www.realfreewebsites.com

Related Posts

• Why Completing Your Website is Not the End
• How to Launch Your Website
• How to Choose Your Web Host
• How to Choose Your Domain Name
• How to Choose Your Web Designer
• Do You Need A Web Designer?
• How to Write Your Content
• How to Target your Market
• How to Set Your Website Goal
• A Complete Website Planning Guide

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