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How to Launch Your Website

Friday, May 16th, 2008

You’re at the point where you’ve done all your planning, created your website and you think you’re ready… Make sure you don’t throw away all your hard work when launching your website!

Transcript

Slide 1: HOW TO LAUNCH YOUR WEBSITE

Step 7: Don’t forget these crucial steps before going live!

Slide 2

  • Step 1: How to set your website goal
  • Step 2: How to identify and target your market
  • Step 3: How to write your content
  • Do you need a web designer?
  • Step 4: How to choose your web designer
  • Step 5: How to choose your domain name
  • Step 6: How to choose your web host
  • Step 7: How to launch your website
  • Why completing your website is not the end
  • Step 8: How to promote your website

See the complete guide at www.realfreewebsites.com/website-plan

Slide 3

You probably don’t want your website to be visible before official launch
If so, hide development of your website

  • Use password protection
  • Or redirect visitors to an explanation page

Slide 4

Upload your files:
You or your web designer should upload the website using File Transfer Protocol (FTP)

Slide 5

Test

  • Test the design works on multiple browsers, screen resolutions and operating systems
  • Test the functionality
  • Test the accessibility
  • Proof read the content

Slide 6

More testing!
Get people from you target market to try out your website

Slide 7

Get feedback from testers

  • Redesign if necessary
  • Retest, get feedback etc.

Slide 8

Add visitor analysis and tracking

  • Add code to your website to track visitor numbers and details E.g. Google Analytics
  • This will allow future monitoring and improvement

Slide 9

Double check
Run through all your checks one last time

Slide 10

Decide when to go live
Choose a day and time when your website will be best received by your target market

Slide 11

LAUNCH! Remove any password protection and go live

Slide 12

Tell everyone
Tell everyone you know online and offline about your new website

Slide 13

Submit your website
Submit to

Slide 14

Make a press release
Write and distribute an online (and offline) press release announcing your website launch

Slide 15

Avoid the temptation to launch early.
Ensure you have created the environment for the start of a successful website.

Slide 16

You’ve now seen how to launch a website. This is the seventh step in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Slide 17

Need Help? Ask the experts at guiding you through website development: www.realfreewebsites.com

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4 Responses to “How to Launch Your Website”

  1. How to Plan a Website: a Complete Guide Says:

    […] « How to Choose Your Web Host How to Launch Your Website […]

  2. Jen King Says:

    Another step that’s often left out: make sure there’s no mistakes on your site before you launch. Use software such as White Smoke or editing services that cater to websites, such as Elite Editing (http://www.eliteediting.com).

  3. John Says:

    I have a website similar to YouTube. Do I need a business permit or establish an LLC/Inc before launching my website?

  4. Jason Says:

    I’m a licensed barber in nyc and currently I’m woking on opening my men’s salon, and following will be my own product line. At the moment I work for a luxury men’s shop where I cut hair etc. Also I perform hair cuts and treatments on the side.

    I want to create buzz about my upcoming shop and product line by creating a website. Is it to soon for a website considering my shop isn’t open? I figured a website could just get my name out there and cause anticipation.

    What are your thoughts?
    Thanks, Jason

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